Why does our Keep-in-Touch system work while others don't?
In an email campaign, it’s all about the Content you send. We provide Content that your current and past clients will want to receive every month. Our Content consists of Sold Reports (by city) and an Interactive Market Statistics tool that provides insight into a local market better than any other statistics product.
In 2012, Agents that used our monthly Reports and Market Statistics averaged a 52% Open Rate on their monthly emails. That’s almost THREE times the industry average of 18%.
The real estate info we provide is NOT available on Zillow, Truila, Google, or any other site. Anyone interested in real estate in your area will want this info.
Your clients come to your page (which we host for you) to get the reports and statistics. Your “Stats and Reports” page is uncluttered and has your phone number prominently displayed. The sold listing reports provide your clients with a quick summary of the market activity in an area they are interested in. Your clients will get info quickly and will remember who sent it to them because your branding is at the top of every page.
For local market statistics, we put hundreds of graphs in an interactive “dashboard” and display graphs so they are easy to understand. These graphs are updated monthly with MLS data. Your clients that want to be informed will really like this tool.
Once you set up the system (meaning getting your contact list together and importing it into an email/CRM system), you can be automatically sending out the monthly reports and statistics to your list for the next several years without having to do anything else.
As part of your CRMLS membership, you have free access to the Matrix SmartCRM program. You can enter your contacts into Matrix and use SmartCRM to send out your monthly emails.
We also offer an e-mail campaign set-up service. View our Products page for details.
The cost for the monthly reports and statistics is $29.99/month with a $75 setup fee.
If you sell a $300,000* home due to our keep in touch system, it would pay for our service for the next 17 years. Or another way to look at it is if you sell one $300,000 home each year from the keep in touch system, you’d get a 17 times return on your investment. (*assuming 3% commission side and 70/30 agent/brokerage split).
In addition to using our Reports and Statistics for monthly emails, you can print out city reports and hand them out at Open Houses or use them in listing presentations. The Market Statistics Dashboard is great for listing presentations to show market trends.